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On what date does the event take place?

The event is scheduled for Wednesday, May 31, 2024.

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12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

03
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2027
 
7:30am
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2027
 
7:00pm

The WorkUp 2027 Atlanta Legal Conference


The WorkUp 2027 is a one-day pre-suit intensive in Atlanta hones in on every critical stage of the process, from the first 24 hours of intake through demand and negotiation. Our top-performing attorneys will lead sessions tackling the essential building blocks of every case and share their proven approaches to maximizing value through each step of the process.

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Revcon 2026 with Dan Morgan
The WorkUp 2027 Atlanta | Morgan & Morgan

September 29, 2026

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New York, NY

Justice has a new playing field. 

The WorkUp 2027 Atlanta Legal Conference


The WorkUp 2027 is a one-day pre-suit intensive in Atlanta hones in on every critical stage of the process, from the first 24 hours of intake through demand and negotiation. Our top-performing attorneys will lead sessions tackling the essential building blocks of every case and share their proven approaches to maximizing value through each step of the process.

This event is for plaintiff attorneys only.

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$699

$699

$599

early bird

limited availability!

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 Bring your whole firm!

20% off for 3 or more tickets.
Use code GROUP20 at checkout. 

Refundable until September 21, 2026

$799

$699

Early bird limited availability!

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Refundable until February 25, 2027

September 
29
, 
2026

Who Should Attend?

There are no small cases, only small attorneys. Regardless of experience or expertise, The Workup 2027 will equip you and your case staff with the skills and strategies to increase your average fee, resolve cases faster, and improve client satisfaction.

Seasoned injury attorneys looking to maximize case values

Solo practitioners looking to systemize their practice

Trial attorneys building their pre-suit processes

Case managers and staff on the forefront of your cases

Speakers

Dan Morgan Managing Partner, Trial Attorney

Managing Partner, Trial Attorney

Speed & Precision: Timelines, Milestones, Checklists

The first 24 hours lay the foundation for case success. From liability investigations to case assignments, this session will show you how to create efficiency to scale case volume and success.

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Tom Hafen CHief Marketing Officer

Trial Attorney

The Body of Evidence: Injuries, Records, Experts

This session is designed to strengthen your ability to make the case for damages by deepening your understanding of the anatomy of your client’s injuries, and the ways medical imaging can or cannot explain their suffering.

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Yath Ithayakumar Chief Transformation officer

Trial Attorney

Ex-Defense Tells All: Negotiating Pre-Suit Settlements

Walk away with a battle-tested framework for pre-suit negotiations and demand drafting that converts insider defense knowledge into maximum plaintiff results.

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Andrew Pagonis VP of Marketing

TRIAL ATTORNEY

The Pre-Suit Playbook Behind a $644M Verdict

Learn the investigative tactics that turned hidden security camera footage into a $644 million verdict against defendants who knowingly endangered their patrons.

READ MORE
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DJ Wesley Head of Product

HEAD OF PRODUCT

DJ Wesely

AI in Action: Identifying and Implementing High-Impact Workflows

Move beyond the hype and learn to use AI operationally. Identify high-impact workflows ideal for automation and explore the best-in-class tools to implement immediately.

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Diana Hock Learning and Development Director

Director of global onboarding

Diana Hock

By Design: Training and Retaining World-Class Talent

Is retention a risk at your firm? Give your case staff the training, resources, and opportunities they need to grow and commit to the future of your firm.

READ MORE
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Creative Services Director

Carlos Wigle

Beyond the Billboard: Diversifying Your Marketing Playbook

In a rapidly evolving landscape influenced by outside investment, learn how to Morgan and Morgan is thinking beyond standard firm behavior to deliver a more sophisticated, creative, and diversified marketing strategy.

READ MORE
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VP of Media & Marketing Strategy

Sam Ko

Beyond the Billboard: Diversifying Your Marketing Playbook

In a rapidly evolving landscape influenced by outside investment, learn how to Morgan and Morgan is thinking beyond standard firm behavior to deliver a more sophisticated, creative, and diversified marketing strategy.

READ MORE
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Senior Director of Sponsorships & Social

Alex Cervasio

Beyond the Billboard: Diversifying Your Marketing Playbook

In a rapidly evolving landscape influenced by outside investment, learn how to Morgan and Morgan is thinking beyond standard firm behavior to deliver a more sophisticated, creative, and diversified marketing strategy.

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Senior Communications Director

Leslie Patterson

Beyond the Billboard: Diversifying Your Marketing Playbook

In a rapidly evolving landscape influenced by outside investment, learn how to Morgan and Morgan is thinking beyond standard firm behavior to deliver a more sophisticated, creative, and diversified marketing strategy.

READ MORE
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Managing Partner, Trial Attorney

Dan Morgan

Host & Moderator

As founder of The Morgan Connection, Morgan & Morgan's attorney referral and co-counsel network, Dan drives new connections and opportunities for firms across the country.

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FEATURED SPEAKER

Alex Cervasio

Panel: Beyond the Billboard: Building a Diversified Marketing Strategy

In a rapidly evolving landscape influenced by outside investment, learn how to Morgan and Morgan is thinking beyond standard firm behavior to deliver a more sophisticated, creative, and diversified marketing strategy.

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OUR HOSTS

The Workup 2027 Atlanta Legal Conference Dan Morgan

Founder of The Morgan Connection,
Managing Partner

Speed & Precision: Timelines, Milestones, Checklists

From liability investigations to case assignments, this session will show you how to create efficiency to scale case volume and success.

The Workup 2027 Atlanta Legal Conference Evan Rosenberg

Nationwide Partner

The Body of Evidence: Injuries, Records, Experts

This session is designed to strengthen your ability to make the case for damages by deepening your understanding of the anatomy of your client’s injuries, and the ways medical imaging can or cannot explain their suffering.

OUR MVPS

The Workup 2027 Atlanta Legal Conference Kelli Lester

MANAGING PARTNER, TRIAL ATTORNEY

Speed & Precision: Timelines, Milestones, Checklists

From liability investigations to case assignments, this session will show you how to create efficiency to scale case volume and success.

The Workup 2027 Atlanta Legal Conference Matthew Grossman

DIRECTOR OF PERSONAL INJURY - GEORGIA, TRIAL ATTORNEY

The Body of Evidence: Injuries, Records, Experts

This session is designed to strengthen your ability to make the case for damages by deepening your understanding of the anatomy of your client’s injuries, and the ways medical imaging can or cannot explain their suffering.

The Workup 2027 Atlanta Legal Conference Jennifer Rosinski

TRIAL ATTORNEY

Ex-Defense Tells All: Negotiating Pre-Suit Settlements

Walk away with a battle-tested framework for pre-suit negotiations and demand drafting that converts insider defense knowledge into maximum plaintiff results.

The Workup 2027 Atlanta Legal Conference Nick Panagakis

TRIAL ATTORNEY

The Pre-Suit Playbook Behind a $644M Verdict

Learn the investigative tactics that turned hidden security camera footage into a $644 million verdict against defendants who knowingly endangered their patrons.

14 Experts on Building the Modern PI Firm

Managing Partner, Trial Attorney

Dan Morgan

Host & Moderator

As founder of The Morgan Connection, Morgan & Morgan's attorney referral and co-counsel network, Dan drives new connections and opportunities for firms across the country.

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Chief Marketing Officer

Tom Hafen

One Vision: Unifying Your Marketing Strategy with Business Goals

Drawing on C-Level Fortune 500 insight, this session covers how to align marketing goals with the firm’s blueprint, leveraging data-driven strategies to maximize return on investment, and scaling campaigns to support your firm's success.

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Head of Product

DJ Wesely

AI in Action: Identifying and Implementing High-Impact Workflows

Move beyond the hype and learn to use AI operationally. Identify high-impact workflows ideal for automation and explore the best-in-class tools to implement immediately.

READ MORE
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Chief Transformation Officer

Yath Ithayakumar

Technology That Moves the Scale

Morgan & Morgan’s tech leadership discusses how to scale operations without increasing headcount. Discover strategies and tools for refining internal processes, eliminating bottlenecks, and elevating your firm's operational standard to drive growth without inflating your headcount.

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Learning & Development Director

Diana Hock

By Design: Training and Retaining World-Class Talent

Learn how to foster a culture of excellence by training and retaining top talent across attorney, operations, and leadership roles.

READ MORE
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Head of Organization Development

Robert Rikeman

Beyond Management: Stepping Into High-Impact Leadership

Step into the leadership role needed to motivate your team and drive success for your firm.

READ MORE
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Creative Services Director

Carlos Wigle

Beyond the Billboard: Diversifying Your Marketing Playbook

In a rapidly evolving landscape influenced by outside investment, learn how to Morgan and Morgan is thinking beyond standard firm behavior to deliver a more sophisticated, creative, and diversified marketing strategy.

READ MORE
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VP of Media & Marketing Strategy

Sam Ko

Beyond the Billboard: Diversifying Your Marketing Playbook

In a rapidly evolving landscape influenced by outside investment, learn how to Morgan and Morgan is thinking beyond standard firm behavior to deliver a more sophisticated, creative, and diversified marketing strategy.

READ MORE
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Senior Director of Sponsorships & Social

Alex Cervasio

Beyond the Billboard: Diversifying Your Marketing Playbook

In a rapidly evolving landscape influenced by outside investment, learn how to Morgan and Morgan is thinking beyond standard firm behavior to deliver a more sophisticated, creative, and diversified marketing strategy.

READ MORE
Text goes here
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Senior Communications Director

Leslie Patterson

Beyond the Billboard: Diversifying Your Marketing Playbook

In a rapidly evolving landscape influenced by outside investment, learn how to Morgan and Morgan is thinking beyond standard firm behavior to deliver a more sophisticated, creative, and diversified marketing strategy.

READ MORE
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Managing Partner, Trial Attorney

Dan Morgan

Host & Moderator

As founder of The Morgan Connection, Morgan & Morgan's attorney referral and co-counsel network, Dan drives new connections and opportunities for firms across the country.

READ MORE
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FEATURED SPEAKER

Alex Cervasio

Panel: Beyond the Billboard: Building a Diversified Marketing Strategy

In a rapidly evolving landscape influenced by outside investment, learn how to Morgan and Morgan is thinking beyond standard firm behavior to deliver a more sophisticated, creative, and diversified marketing strategy.

READ MORE
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WHAT YOU'LL LEARN

From Discovery to Closing Statements:
A Brand New Setup for Success

USING MEDICAL EVIDENCE AND DAMAGE MODELS

Break down injuries like wrongful death and traumatic brain injuries. Learn to calculate remedies using quantitative data, evidence-based models, and real case studies to ensure full value.

TARGETING BIAS AGAINST FULL VALUE VERDICTS

Understand the human factors that create bias in high-value cases. Learn practical techniques and a playbook for challenging assumptions effectively in any venue.

LABEL

Calculating and proving the full value of human damages with damage models

DECONSTRUCTING THE DEFENSE

Identify and exploit flaws from opening to closing. Use cross-examination and strategic branding to discredit witnesses, dismantle arguments, and strengthen your case.

COMMUNICATION THAT SEALS THE DEAL

Identify and exploit flaws from opening to closing. Use cross-examination and strategic branding to discredit witnesses, dismantle arguments, and strengthen your case.

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Keith's Speakeasy at
Mathers Social Gathering

MAY 11, 2026, 6-8pm

Kick off an incredible two days with craft cocktails and live music in this speakeasy-style lounge located in a historic downtown Orlando building. 

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Command the
Fundamentals of Pre-Suit

THURSDAY, MARCH 11, 2027

8:00 am

Check-in and Breakfast


9:00 am

Speed & Precision: Timelines, Milestones, Checklists

 With Kelli Lester

10:00 am

The Body of Evidence: Injuries, Records, Experts

 With Matthew Grossman

11:00 am

Networking Break


11:30 am

Go for Two: Driving Non-Medical Damages

With Anneke Saltzstein

1 pm

Lunch Break



2:30 pm

Ex-Defense Tells All: Negotiating Pre-Suit Settlements 

With Jennifer Rosinski

3:15 pm

Tender or Not: When & How to Flip to Litigation

With Amanda Rooney

3:45 pm

Networking Break


4:15 pm

The Pre-Suit Playbook Behind a $644M Verdict

In Conversation: Nick Pangakis, Brian McClain, Lawrence Gonzalez

5:00 pm

Rush the Field After Party


VENUE

Located in the heart of Atlanta and home to the Atlanta Falcons, Mercedes-Benz Stadium hosts world-class athletes, entertainers, and attorneys. The WorkUp 2027 programming will be at The Delta Sky360 Club, a premier field-level club space on the 50-yard line, with incredible views of the stadium.

The Beekman Hotel (8-min walk)

The Final Countdown!
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The Workup 2027 Atlanta Legal Conference
The Workup 2027 Atlanta Legal Conference
The Workup 2027 Atlanta Legal Conference

Our Sponsors

Frequently Asked Questions

Do you offer CLE?

Yes, most of our sessions are CLE-accredited. We offer about 5-6 general credits, depending on the state. All 50 states are eligible for CLE credit plus Puerto Rico, Guam and the Virgin Islands.

How do I obtain CLE credit?

We will provide a link to a form at the event where you can submit for credit.

How long will it take to receive my certificate for CLE credit?

Typically, it takes about 30 days, depending on the state. If it has been more than 30 days, you may reach out to our accreditation team by emailing rosters@ceuinstitute.net

How long has it been running?

This will be our 6th annual conference.

Who attends?

Plaintiff’s attorneys and their case staff from firms of all sizes, specializing in any practice area, who want to boost their trial readiness.

Is there a room block?

We do not have a room block; however, below is a list of recommended accommodations 

  • Grand Bohemian Hotel Orlando, Autograph Collection
    Situated across the street from the venue, this recently renovated hotel offers a luxurious stay. 
  • AC Hotel by Marriott Orlando Downtown
    A short 5-minute walk from the venue, this sleek hotel features a beautiful rooftop bar with views of the city.

Do you offer group discounts?

Yes, we offer 20% off for purchases of three or more tickets.

Can I transfer my ticket to someone else?

Yes, you are permitted to transfer your ticket if you can no longer attend. Please reach out to Cristen Perez at cperez@forthepeople.com

I am a legal vendor. Can I purchase an Attendee ticket?

No. If you are a legal vendor, you can only attend as a sponsor. For sponsorship opportunities, please reach out to Carson Bayer-Gillespie at c.bayergillespie@forthepeople.com.

Will a recording be available after?

No, we do not release recordings of the seminar afterwards. If you attended, we will provide classroom materials with key takeaways.

Is my ticket refundable?

Our cancellation/refund policy is as follows

  • Cancellation requests received on or before May 4, 2026, will receive a full refund minus a processing fee. After May 4, 2026, fees are non-refundable. If you have any other questions, please contact Cristen Perez at cperez@forthepeople.com.

Partner with us!

For sponsorship opportunities, email c.bayergillespie@forthepeople.com.

Cancelation policy

Cancellation requests received on or before February 25, 2027, will receive a full refund minus a processing fee. After February 25, 2027, fees are non-refundable.

If you have any other questions, please contact Cristen Perez at cperez@forthepeople.com.

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The Morgan Connection, Morgan & Morgan’s lawyer-to-lawyer referral network, allows partnering firms to diversify their revenue, maximize their income potential and help more people in need. The Morgan Connection is committed to creating opportunities to connect, learn and grow together. 


Learn more.

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Our Sponsors

PRESENTING

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PLATINUM

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GOLD

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BRONZE

Previous Speakers Raising the Bar 

John Romano

Brian Panish

Jesse Wilson

Nick Rowley

Keith Mitnik

SENIOR TRIAL ATTORNEY, MORGAN & MORGAN

The Remedy Runs Through Us

Keith Mitnik is recognized by his peers as one of the best trial lawyers in the country. As the Senior Trial Lawyer for the largest personal injury firm in America, Morgan & Morgan, he tries an extraordinary number of cases a year.


When Keith is not spending his time trying cases, he is inventing new ways to win them. How do we make the difference? By presenting the facts in a way that jurors reach the right conclusions from them. Presenting all-new advancements, Keith will lay out the process for making that happen over two days of sessions.

Grant Gillenwater

SENIOR TRIAL ATTORNEY, MORGAN & MORGAN

Living Proof: 32 Million+ Dollar Verdicts & Counting

Any plaintiff’s lawyer can achieve consistent million-dollar-plus verdicts with the right foundation. In this living proof segment, Grant shares how he took Keith Mitnik’s proven trial frameworks, made them his own, and secured 32 evidence-based, common-sense verdicts exceeding one million dollars in the last 24 months.


Built on Keith’s core principles, this session delivers real-world takeaways that show these results are attainable for lawyers willing to do the work. Grant will share lessons from the courtroom to demonstrate how these outcomes can be achieved in any venue across the country.

Jennifer Rosinski

SENIOR TRIAL ATTORNEY, MORGAN & MORGAN

Burning Questions: Answers from the Pros

Jennifer Rosinski is a Board Certified Civil Trial Lawyer, a distinction earned by fewer than 2% of Florida attorneys, and one of the few female attorneys to hold the honor. She has been named a Super Lawyers Rising Star and is a member of The National Trial Lawyers Top 100 Civil Plaintiff Lawyers in Florida.


Following a successful first season as co-host of The Art of Outsmarting webinar series, Jennifer joins Keith on stage to share her expertise. Before joining Morgan & Morgan, she spent nearly 10 years as a defense lawyer and in-house counsel, gaining deep insight into how insurers assess and value claims. She recently secured a $7 million jury verdict in Broward County for a minor injured by a drunk driver in a rideshare crash.

Xavi Navarro

Co-Founder & President of Momus Analytics

The Science of Modern Voir Dire: Identifying Risks and Influence

Xavi Navarro brings over two decades of experience spanning the finance, technology, and legal sectors. Hei has helped his firm’s clients secure over $130 million in verdicts. As a co-founder of Momus Analytics, he led the charge on innovative jury selection software for plaintiff attorneys.


In this data-driven session, Xavi will delve into the ‘Momus Principle.’ He’ll explain the science of ‘Emergent Leaders’ in juries, and how to identify them. He’ll also explore the role of the ‘Responsibility Profile’ of potential jurors and the risks they can pose.

Harry Plotkin

Nationally Recognized Jury Consultant at Your Next Jury

The Power of Bias Framing: Balancing Cause and Inclusion

Harry Plotkin, the jury consultant top trial lawyers call when they go to court, has helped shape the juries behind some of the largest verdicts in personal injury, employment, and civil rights cases. He’ll lead this session on how combining inclusionary and exclusionary voir dire can maximize impact.


This session will teach you how to effectively explain bias to convince your best jurors that they can fairly judge the defendant and your worst jurors that they’re biased. It starts with how you think about bias and ends with how you frame bias to jurors.

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